My Christmas epiphany: life’s a gift!

My Christmas epiphany: life’s a gift!

It’s 30 years to the day since a fireman tried to smash my front door down at 3am. I was renting a ground-floor flat in a converted house, and while I slept, the two floors above me were ablaze. After being rebuffed by a woman, one of the young tenants upstairs...
May I be rude about your website?

May I be rude about your website?

Writing a website is both an art and a science. An art, because it takes a human mind to understand and empathise with your target audience. Your customers, in other words. A machine can’t discern whether a turn of phrase is arresting, adequate or dull. No matter how...
The day I improved a website tenfold

The day I improved a website tenfold

The email came out of the blue from Spain. A conflict-resolution specialist in Cadiz wanted to know if I could help with his website. This is how the top of the homepage looked. To begin with, I didn’t understand what the app was for. That’s not a criticism at all –...
Why I’ve stopped calling myself a copywriter

Why I’ve stopped calling myself a copywriter

Here’s a problem I used to have at networking events. I’d tell people my job, and quite often they’d give me a blank look in return. “I’m a copywriter,” I’d say, meaning someone who writes copy (a fancy word for text). The...