by David Ryan | May 15, 2023 | Writing
Writing a website is both an art and a science. An art, because it takes a human mind to understand and empathise with your target audience. Your customers, in other words. A machine can’t discern whether a turn of phrase is arresting, adequate or dull. No matter how...
by David Ryan | May 14, 2023 | Writing
The email came out of the blue from Spain. A conflict-resolution specialist in Cadiz wanted to know if I could help with his website. This is how the top of the homepage looked. To begin with, I didn’t understand what the app was for. That’s not a criticism at all –...
by David Ryan | May 13, 2023 | Writing
Here’s a problem I used to have at networking events. I’d tell people my job, and quite often they’d give me a blank look in return. “I’m a copywriter,” I’d say, meaning someone who writes copy (a fancy word for text). The...
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